CUBO was created in Bologna in 2013 in the elevated plaza at Porta Europa, with an exhibition space, areas for events and meetings, gardens for open-air events, multi-media spaces for consulting the historical archive and for the simulations of training modules on road safety education.
CUBO opens its second site in Torre Unipol in Bologna in 2021, which includes an exhibition space, areas for events and meetings, a multi-media space with interactive multi-media stations which allow people to learn and enhance their awareness of risks in their daily lives.
CUBO opens its third site in Unipol Tower in Milan in 2025 with a multimedia and artistic space open to visitors and young people.
From its inaugural date of 27 March 2013, until 31 December 2024, CUBO’s premises have been used for events, exhibitions and training modules by:
77888
People
1234
Of whom were aged under 18
5678
Of whom were online
Cultural production
Teaching and educational units
Adolescents: We organize workshops, summer camps, and winter camps. These activities provide in‑depth exploration and innovative content, stimulating young people’s curiosity and learning.
Adults, University Students, and Professionals: We offer courses and seminars on current issues, research topics, and subjects of social relevance, supporting continuous education and professional development.
Educational programs for secondary schools: We develop two educational programs dedicated to young people: one focused on road safety and prevention, and the other on well‑being and healthy nutrition, promoting responsible and healthy lifestyles. We also offer synchronous educational modules on specific topics, available via live streaming and on demand, achieving a significant impact at a national level.
Identity Projects
das (dialoghi artistici sperimentali): We design and produce special artistic projects dedicated to contemporary languages, involving different generations of media artists and promoting innovation in the artistic landscape with a particular focus on younger generations.
CUBO LIVE (places, ideas, voices, events) is the traveling nationwide program of live performances that we produce during the summer months, bringing culture closer to an increasingly broad audience.
Non Ballo da Sola: On the occasion of the International Day for the Elimination of Violence against Women, in November we organize a series of events and educational activities aimed at raising public awareness on the issue of gender-based violence. Together with Unipol, we install symbolic red benches as a commitment to promoting a culture of respect.
Events and podcast
Throughout the year, we organize meetings with experts, talks, performances, and concerts, creating opportunities for cultural insight and entertainment.
We explore various thematic areas through our podcast series, which ranges from the history of insurance to current affairs and innovation, including interviews with curators and artists of experimental exhibitions, as well as insights into our artistic heritage. The categories covered include: art, current affairs, history, and education.
Temporary exhibitions
We create temporary and site-specific exhibitions in CUBO’s exhibition spaces and in the Unipol Group locations, exploring the interplay between different forms of contemporary art.
Artistic Heritage and Historical Archive
Artistic Heritage
Management of Works of Art: We catalogue and digitize the works of art of the Group’s artistic heritage using a specific management software, Paguro, ensuring their care and monitoring of their state of conservation.
Enhancement and Acquisition: We promote the existing artistic heritage through loans, temporary exhibitions and publications. The artistic heritage of the Unipol Group, the result of various collecting events and mergers with other insurance companies, includes significant works that span over a century of Italian art.
Historical Archive
Cataloguing and Digitisation: We manage the corporate documentation of the Unipol Group companies through a dedicated management software, Pergamo, defining the history of the group. We digitize all the historical material to make it accessible to the public in the museum spaces through touch tables and multimedia paths.
Special projects:We create thematic exhibitions, videos, podcasts and educational activities for schools, focusing on the history of insurance and the role of the archive as a custodian of historical memory.
Cultural impact measuring
We conduct a qualitative and quantitative analysis of CUBO’s audience, assessing visitor satisfaction and the reputation of our initiatives. This allows us to generate value and continuously improve our cultural offerings.
Staff CUBO
MANAGEMENT
Vittorio Verdone
Giulia Zamagni
OPERATIONAL SUPPORT
Federica Bergonzoni , Armida Pistorozzi
EVENTS, EDUCATIONAL AND COMMUNICATION
Salvatore Pirrello, Maria Vittoria Tinarelli, Anna Vicarelli, Giulio Anelli
