The Unipol Group’s Artistic Heritage is an organic collection of cultural assets of significant historical and artistic value, built over time through various collecting histories and corporate integration processes. This heritage, primarily focused on Italian art from the 20th and 21st centuries, including paintings, sculptures, photographs, and new media artworks, today represents a complex and stratified system, expressing a diversity of productive, cultural, and geographical contexts.

Through CUBO, the corporate museum, the Unipol Group has progressively developed a management model that integrates research, preservation, and cultural enhancement. In this perspective, the collection is regarded not only as a corporate asset but also as a cultural resource to be shared with the public, making it accessible to communities and visitors while respecting its private nature. The management of the heritage is based on meticulous and structured conservation activities and scientific cataloguing, alongside preventive and scheduled conservation programs aimed at ensuring the material integrity of the works and their transmission over time.

At the same time, analytical and monitoring tools are developed to assess the artistic, cultural, and economic value of the collection, also in relation to future acquisition policies and the ongoing expansion of the collection.

A team of specialized professionals oversees every phase of the management process: from the care and conservation of the artworks to the planning of enhancement activities, working in an integrated way across historical-artistic, technical, and organizational expertise.

CUBO promotes a comprehensive enhancement program that includes exhibitions, publications, digital projects, and initiatives aimed at diverse audiences. In this context, the loan of artworks to qualified museum and academic institutions is a strategic tool for sharing and increasing the cultural value of the heritage. Together with temporary exhibition projects, it represents an opportunity for wider dissemination and enrichment, managed according to rigorous safety and conservation standards, contributing to greater visibility and recognition of the collection.

Knowledge and promotion of the heritage have also been strengthened through major publications, including Traces of Identity in Italian Art. Works from Unipol Group Heritage (Silvana Editoriale, 2018), with text by Christian Caliandro, and Crossing. A Journey Through the Works of the Unipol Group’s Artistic Heritage (Skira Editore, 2023), curated by Ilaria Bignotti, which narrate the evolution of the collection and its development over time.

The Unipol Artistic Heritage positions itself as an open space of dialogue, where art, the public, and the enterprise meet in meaningful and reciprocal exchange.