CUBO is the corporate archive and museum of Unipol Group, established for Unipol’s 50th anniversary, to share experiences through the language of culture. We tell the story of Unipol’s identity, cultural heritage and history through culture, art and education aimed at the younger generations, always placing people at the centre.
We collect, preserve and enhance the Group’s artistic and historical heritage.
We support collaboration with institutions and top local, national and international businesses to spread the company’s values, fully aware that culture is the main tool for development, inclusion and social dialogue.
CUBO was established in 2013 on the mezzanine floor of the Unipol headquarters at Porta Europa in Bologna. It opened its second location at Torre Unipol in Bologna in 2021, and opened its third location in Unipol Tower in Milan in 2025.
From 27 March 2013, the opening day of the first site in Bologna, to 31 December 2025, the following number of visitors have attended events, exhibitions and educational activities at the museum venues and on its streaming platform:
396.465
People
64.723
Of whom were aged under 18
99.000
Of whom were online
Cultural production
Teaching and educational units
Teenagers: We run workshops, summer camps and winter camps. These activities provide insights and innovative content, stimulating curiosity and learning among young people.
Adults, University Students and Professionals: We offer courses and seminars on current topics, research and social issues, promoting continuous professional development and growth.
Educational programmes for secondary schools: We offer two educational programmes designed for young people: one focused on accident prevention and road safety, the other on well-being and proper nutrition, promoting healthy and responsible lifestyles. We also offer synchronous educational modules on specific topics, available via live streaming and on demand, which have had a significant impact at national level.
Identity Projects
das (dialoghi artistici sperimentali): We design and produce special artistic projects dedicated to contemporary languages, involving different generations of media artists and promoting innovation in the artistic landscape with a particular focus on younger generations.
CUBO LIVE (places, ideas, voices, events) is a travelling series of live shows that we produce during the summer months throughout Italy, bringing culture to an ever wider audience..
Non Ballo da Sola: On the occasion of the International Day for the Elimination of Violence against Women, in November we organize a series of events and educational activities aimed at raising public awareness on the issue of gender-based violence. Together with Unipol, we install symbolic red benches as a commitment to promoting a culture of respect.
Events and podcast
Throughout the year, we organize meetings with experts, talks, performances, and concerts, creating opportunities for cultural insight and entertainment.
We delve into various topics through our podcast series, ranging from the history of insurance to current events and innovation, including interviews with curators and artists of experimental exhibitions, as well as insights into our artistic heritage. The categories covered are: art, current affairs, history and education.
Temporary exhibitions
We create temporary and site-specific exhibitions in CUBO’s exhibition spaces and in the Unipol Group locations, exploring the interplay between different forms of contemporary art.
Artistic Heritage and Historical Archive
Artistic Heritage
Management of Works of Art: We catalogue and digitize the works of art of the Group’s artistic heritage using a specific management software, Paguro, ensuring their care and monitoring of their state of conservation.
Enrichment and Acquisition: We promote the existing artistic heritage through loans, temporary exhibitions and publications. The artistic heritage of the Unipol Group, the result of various collecting events and mergers with other insurance companies, includes significant works that span over a century of Italian art.
Historical Archive
Cataloguing and Digitisation: We manage the corporate documentation of the Unipol Group companies through a dedicated management software, Pergamo, defining the history of the group. We digitize all the historical material to make it accessible to the public in the museum spaces through touch tables and multimedia paths.
Special projects:We create thematic exhibitions, videos, podcasts and educational activities for schools, focusing on the history of insurance and the role of the archive as a custodian of historical memory.
Cultural impact measuring
We conduct a qualitative and quantitative analysis of CUBO’s audience, assessing visitor satisfaction and the reputation of our initiatives. This allows us to generate value and continuously improve our cultural offerings.
Staff CUBO
MANAGEMENT
Vittorio Verdone
Giulia Zamagni
OPERATIONAL SUPPORT
Federica Bergonzoni , Armida Pistorozzi
EVENTS, EDUCATIONAL AND COMMUNICATION
Salvatore Pirrello, Maria Vittoria Tinarelli, Anna Vicarelli, Giulio Anelli
