A dive where the water is bluer
Creative writing workshop 12 November - 10 December 2022
A journey through four sessions during which you can experience writing as a creative process, leaving behind any misconceptions that writing is difficult or boring. We grow together, lesson after lesson, to achieve real results. The stories created at the beginning take on a different life by the end of the journey of sharing and self-gratification so as to also build a journey of personal growth.
In collaboration with Monica Mazzanti.
The creative phase
- Saturday 12 November 2022 at 10:00 - 13:00
We start from the search for original ideas - how the human brain processes information. Brainstorming, naming, slogan techniques.
The advertising campaign
- Saturday 19 November 2022 at 10:00 - 13:00
Creation of an advertising campaign. Rhetorical strategies, first part: repetitions and similarities.
Rhetorical strategies
- Saturday 3 December 2022 at 10:00 - 13:00
Rhetorical strategies, second part - the rhythm: phonetics, tenses, punctuation. Imagery: writing through the senses.
Imagery
- Saturday 10 December 2022 at 10:00 - 13:00
We continue with writing through the senses, second part. Narrative tension: the strength of opposites.
