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IMPRESÆ DA RACCONTARE 2019 (Recounting enterprise)

Evolution of advertising communication in the Unipol Group
9 october 2019 - 11 jannuary 2020

​​​​​​​​​​​​​​​​​Advertising communication as we know it today is a product of the Industrial Revolution: the technology of the era finally allowed the production of large quantities of goods and required an adequate communication tool. This tool was the press: in 1836, Emile De Girardin introduced paid advertisements in the newspaper “La Presse". At the end of the 19th century, the development of the chromolithographic technique made it possible to produce large-format colour prints at affordable prices, giving rise to the advertising poster.

The third edition of the series of exhibitions IMPRESÆ DA RACCONTARE (Recounting enterprise) is dedicated to the advertising poster and other communication tools of the Unipol Group companies, entitled Evoluzione della comunicazione pubblicitaria nel Gruppo Unipol (Evolution of advertising communication in the Unipol Group) and curated by the Historical Archive of CUBO, to be held in Bologna and Milan from 9 October 2019 to 11 January 2020.

The exhibition project is supported by an app that can be downloaded from the  Apple Store and Google Playwhich includes an audio guide of the exhibition that visitors can benefit from and complements the exhibition's contents.​

Virtual tour of the exibition

 
Monday 14:00 - 19:00
Tuesday 09:30 - 23:30
Wensnesday 09:30 - 20:00
Thursday 09:30 - 20:00
Friday 09:30 - 20:00
Saturday 09:30 - 14:30
Sunday Closed
Free

​CUBO at Porta Europa - Piazza ​Vieira de Mello 3, Bologna​

Sede Gruppo Unipol, Corso di Porta Romana 19, Milano

Newsletter

 

 

What an enterprise!2019-10-08T22:00:00ZTheatrical performancePerformancesWhat an enterprise!https://www.cubounipol.it/en/events/che-impresa6/29/2020 10:34:41 AM017976Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Michela Marelli’s text gives rise to a brilliant and aspx7536htmlFalseaspx<img alt="" src="/it/PublishingImages/Eventi/che%20impresa%20BANNER.jpg" style="BORDER:0px solid;" />08/10/2019 22:00:0008/10/2019 22:00:002019-10-08T22:00:00Z
The importance of archives and corporate museums in contemporary art and culture2019-09-17T22:00:00ZFinal meeting of the TAKE CARE project EventsThe importance of archives and corporate museums in contemporary art and culturehttps://www.cubounipol.it/en/events/limportanza-degli-archivi-e-dei-musei-dimpresa-nellarte-e-nella-cultura-contemporanea6/29/2020 10:33:03 AM017982Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour The completion of the TAKE CARE exhibition project aspx7555htmlFalseaspx<img alt="" src="/it/PublishingImages/Eventi/musei%20privati%20BANNER.jpg" style="BORDER:0px solid;" />17/09/2019 22:00:0017/09/2019 22:00:002019-09-17T22:00:00Z
IMPRESÆ DA RACCONTARE 2018 (Recounting enterprise)2018-09-09T22:00:00ZCUBO at Porta Europa - BolognaMemoryIMPRESÆ DA RACCONTARE 2018 (Recounting enterprise)https://www.cubounipol.it/en/exhibitions/impresæ-da-raccontare-20186/29/2020 10:31:48 AM017974Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Fire risk and the evolution of insurance protection in aspx7567htmlFalseaspx<img alt="" src="/it/PublishingImages/Mostre/CARD%20MOSTRE%20IMPRESAE%20DA%20RACCONTARE%202018.jpg" style="BORDER:0px solid;" />09/09/2018 22:00:0012/10/2018 22:00:002018-10-12T22:00:00Z
IMPRESÆ DA RACCONTARE 2017 (Recounting enterprise)2017-09-03T22:00:00ZCUBO at Porta Europa - BolognaMemoryIMPRESÆ DA RACCONTARE 2017 (Recounting enterprise)https://www.cubounipol.it/en/exhibitions/impresæ-da-raccontare-201710/12/2020 9:24:17 AM018057Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Unipol Group Companies in the history and future of Italy aspx7569htmlFalseaspx<img alt="" src="/it/PublishingImages/Mostre/CARD%20MOSTRE%20IMPRESAE%20DA%20RACCONTARE%202017.jpg" style="BORDER:0px solid;" />03/09/2017 22:00:0028/09/2017 22:00:002017-09-28T22:00:00Z

Newsletter

CUBO in Porta Europa
Piazza Vieira de Mello, 3 e 5
40128 Bologna

Opening time
  • Monday14:00 - 19:00
  • Tuesday09:30 - 23:30
  • Wednesday09:30 - 20:00
  • Thursday09:30 - 20:00
  • Friday09:30 - 20:00
  • Saturday09:30 - 14:30
  • SundayClosed
Contacts

Tel. (+39) 051 507 6060
info@cubounipol.it

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