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IMPRESÆ DA RACCONTARE 2019 (Recounting enterprise)

Evolution of advertising communication in the Unipol Group
9 october 2019 - 11 jannuary 2020

​​​​​​​​​​​​​​​​​Advertising communication as we know it today is a product of the Industrial Revolution: the technology of the era finally allowed the production of large quantities of goods and required an adequate communication tool. This tool was the press: in 1836, Emile De Girardin introduced paid advertisements in the newspaper “La Presse". At the end of the 19th century, the development of the chromolithographic technique made it possible to produce large-format colour prints at affordable prices, giving rise to the advertising poster.

The third edition of the series of exhibitions IMPRESÆ DA RACCONTARE (Recounting enterprise) is dedicated to the advertising poster and other communication tools of the Unipol Group companies, entitled Evoluzione della comunicazione pubblicitaria nel Gruppo Unipol (Evolution of advertising communication in the Unipol Group) and curated by the Historical Archive of CUBO, to be held in Bologna and Milan from 9 October 2019 to 11 January 2020.

The exhibition project is supported by an app that can be downloaded from the  Apple Store and Google Playwhich includes an audio guide of the exhibition that visitors can benefit from and complements the exhibition's contents.​

Virtual tour of the exibition

 
Monday 14:00 - 19:00
Tuesday 09:30 - 23:30
Wensnesday 09:30 - 20:00
Thursday 09:30 - 20:00
Friday 09:30 - 20:00
Saturday 09:30 - 14:30
Sunday Closed
Free

​CUBO at Porta Europa - Piazza ​Vieira de Mello 3, Bologna​

Sede Gruppo Unipol, Corso di Porta Romana 19, Milano

Newsletter

 

 

BUSINESS STORY TELLING 20202020-10-19T22:00:00ZCUBO in Porta Europa - Piazza ​Vieira de Mello 3, Bologna​MemoryBUSINESS STORY TELLING 2020https://www.cubounipol.it/en/exhibitions/impresæ-da-raccontare-411/26/2020 2:56:38 PM0239Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Work and people at Unipol Group Inglese aspx31235htmlFalseaspx<img alt="" src="/it/PublishingImages/Mostre/banner2Archivio.jpg" style="BORDER:0px solid;" />19/10/2020 22:00:0008/01/2021 23:00:002021-01-08T23:00:00Z
What an enterprise!2019-10-08T22:00:00ZTheatrical performancePerformancesWhat an enterprise!https://www.cubounipol.it/en/events/che-impresa6/29/2020 10:34:41 AM0135Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Michela Marelli’s text gives rise to a brilliant and aspx38688htmlFalseaspx<img alt="" src="/it/PublishingImages/Eventi/che%20impresa%20BANNER.jpg" style="BORDER:0px solid;" />08/10/2019 22:00:0008/10/2019 22:00:002019-10-08T22:00:00Z
The importance of archives and corporate museums in contemporary art and culture2019-09-17T22:00:00ZFinal meeting of the TAKE CARE project EventsThe importance of archives and corporate museums in contemporary art and culturehttps://www.cubounipol.it/en/events/limportanza-degli-archivi-e-dei-musei-dimpresa-nellarte-e-nella-cultura-contemporanea6/29/2020 10:33:03 AM0351Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour The completion of the TAKE CARE exhibition project aspx38792htmlFalseaspx<img alt="" src="/it/PublishingImages/Eventi/musei%20privati%20BANNER.jpg" style="BORDER:0px solid;" />17/09/2019 22:00:0017/09/2019 22:00:002019-09-17T22:00:00Z
Fire!2018-10-07T22:00:00ZStories of fires, fire-fighters and insurersPerformancesFire!https://www.cubounipol.it/en/events/al-fuoco2/1/2023 5:21:11 PM036891Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Stories of fires, fire-fighters and insurers aspx726htmlFalseaspx<img alt="" src="/it/PublishingImages/Eventi/bannerDANIalfuoco.jpg" style="BORDER:0px solid;" />07/10/2018 22:00:0007/10/2018 22:00:002018-10-07T22:00:00Z
IMPRESÆ DA RACCONTARE 2018 (Recounting enterprise)2018-09-09T22:00:00ZCUBO at Porta Europa - BolognaMemoryIMPRESÆ DA RACCONTARE 2018 (Recounting enterprise)https://www.cubounipol.it/en/exhibitions/impresæ-da-raccontare-20186/29/2020 10:31:48 AM0237Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Fire risk and the evolution of insurance protection in aspx38902htmlFalseaspx<img alt="" src="/it/PublishingImages/Mostre/CARD%20MOSTRE%20IMPRESAE%20DA%20RACCONTARE%202018.jpg" style="BORDER:0px solid;" />09/09/2018 22:00:0012/10/2018 22:00:002018-10-12T22:00:00Z
IMPRESÆ DA RACCONTARE 2017 (Recounting enterprise)2017-09-03T22:00:00ZCUBO at Porta Europa - BolognaMemoryIMPRESÆ DA RACCONTARE 2017 (Recounting enterprise)https://www.cubounipol.it/en/exhibitions/impresæ-da-raccontare-201710/12/2020 9:24:17 AM0236Historical Archive Artistic Heritage Exhibitions Events Education Facilities Booking of the meeting rooms Guided tour Unipol Group Companies in the history and future of Italy aspx38870htmlFalseaspx<img alt="" src="/it/PublishingImages/Mostre/CARD%20MOSTRE%20IMPRESAE%20DA%20RACCONTARE%202017.jpg" style="BORDER:0px solid;" />03/09/2017 22:00:0028/09/2017 22:00:002017-09-28T22:00:00Z

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CUBO in Porta Europa
Piazza Vieira de Mello, 3 e 5
40128 Bologna

CUBO in Torre Unipol
Via Larga, 8
40138 Bologna

Contacts

Tel. (+39) 051 507 6060
info@cubounipol.it

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