LinkedIn: Strategies, synergies and networking
LinkedIn: Strategies, synergies and networking 21 October - 18 November 2023
LinkedIn is the fundamental basis for having a professional online profile useful for creating a contacts network
and presenting oneself. To best construct it, it is necessary to start by understanding what image of yourself you want to express online. In this course we will learn how to use the tools available on LinkedIn, how to properly present yourself and how to start creating contacts. But also how to write content in the right way to create relationships, how to write messages and e-mails, how to use digital media to propose, engage and consolidate deals.
In collaboration with Alberta Barbagli
Building your digital identity
- Saturday 21 October 2023 at 10:30 - 12:30
We will address the fundamentals of creating your digital identity, explaining key concepts such as branding, market positioning, unique value proposition, beliefs, tone of voice and valuable hashtags.
Creating your professional profile on LinkedIn
- Saturday 28 October 2023 at 10:30 - 12:30
An overview of the LinkedIn environment will be illustrated, starting with the reasons why it is useful to create a professional profile, the importance of choosing photos, the structure of the presentation text and the use of tools offered by the platform.
Creating content and a contacts network
- Saturday 4 November 2023 at 10:30 - 12:30
We will go into more detail about LinkedIn dynamics and format: how content and posts are created, the proper tone of voice to use, how to remain faithful to your branding strategy, how to create a Basic Editorial Plan.
Designing an effective networking strategy
- Saturday 11 November 2023 at 10:30 - 12:30
We will illustrate the definition of contact goals and the study and creation of a networking strategy targeting personal goals. We will learn how to expand profile contacts and different types of "professional courtship" approaches to establish solid, long-lasting, profitable and transparent relationships.
Keep making an impression
- Saturday 18 November 2023 at 10:30 - 12:30
We will look at the usefulness of online networking through writing clear messages and emails, aimed at receiving a response and (hopefully) always triggering
a "yes". We will look at how to present yourself through e-mail and/or chat message, awakening dormant contacts, but above all we will try to understand how to keep making an impression.
